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Science-Based Reports

This page features a growing collection of research-based papers developed by VRM Hospitality. Each paper offers practical, actionable insights designed to support improvement across various areas of hospitality. 

Public Work Space

The Science of First Impressions:

Evidence-Based Lobby

Design Psychology for Hotels

Hotel Reception

The Peak-End Rule in Hotels:

Quantifying Critical Moments for Maximum Guest Loyalty 

Hotel Desk Check-In

​The Psychology of Luxury Service: A Front-Line Staff Guide

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